International rights to the Swinglift brand have been sold to the French company, Boxloader SARL.
There will be no change to the New Zealand market and will NOT affect how you will do business with the Patchell Group or the product you will receive in the New Zealand market. The Patchell Group will continue to be responsible for the manufacture, sale and distribution of the Swinglift product for the New Zealand market.
The relationship with Boxloader will allow Patchell Group access to the BXL product range and therefore expand what they can offer into New Zealand.
Boxloader and Swinglift each have a significant market position: Swinglift with its proven light tare inline Leg-Over design and Boxloader with their single-stage or two-stage telescoping dagger leg model, giving safe heavy lift capabilities.
Swinglift and Boxloader have also both devised robust safety control systems in the application of their Side loader models, both surpassing other current providers in the market. The combination of the two entities will deliver a significant dominant player in the marketplace, with both entities continuing to provide constructive end solutions to customers thus making it an easy decision to merge the business processes.
Over the coming months, the new arrangement will start taking shape within the world marketplace. Swinglift will keep manufacturing as efficiently as it has always done, alongside Boxloader sharing its know-how to continue to improve the products as much as possible when needed.
The Patchell Group will continue to market Swinglift products around New Zealand while Boxloader is responsible, along with partners such as the Drake Group in Australia, for the rest of the world.
“The critical element to this is that nothing changes within NZ. We are still manufacturing, distributing and promoting Swinglift within NZ. However, it will give us the opportunity to offer the Boxloader product should any of our New Zealand customers want another option,” says Brent Whibley Patchell Chief Executive.
Posted on Thursday 10th October 2019
An exciting development for the Swinglift brand
Allied Publications Ltd
172B Marua Rd, Ellerslie, Auckland 1051
PO Box 112 062, Penrose, Auckland 1642
Phone: +64 9 571 3544.
Fax: +64 9 571 3549
2016 Allied Publications Ltd. All rights reserved.