Equipment and machinery dealership AdvanceQuip, this week announced the appointment of a new general manager.


Long-term Isuzu NZ general manager Colin Muir will take up the role effective from 6th May 2019.


Steve McClean, managing director of AdvanceQuip, says that the position has been created as a response to the sustained growth trajectory and the huge potential of AdvanceQuip’s core brands CASE, ASV, and IVECO Astra.


AdvanceQuip sales, parts and service operations cater to customers across NZ for excavator, wheel loader, bulldozer, grader, off-highway dump truck and skid steer products as well as operating the Iveco Truck and Van dealership for Otago/Southland.


Muir resigned his position at Isuzu NZ after 10-years with the truck manufacturer where he steered the brand through arguably one of its most successful periods, including an industry-first in 2015 when they achieved No.1 in all three market segments, which no brand had achieved before. This result was subsequently replicated in 2016 and 2018.


Muir is excited about his new appointment saying, “To join a company like AdvanceQuip is a rare opportunity. I am excited at the chance to lead an already strong business which has major growth aspirations beyond its current market position”.


Having spent 10 years with the Caterpillar brand, both in the UK and NZ, prior to joining Isuzu, Muir is no stranger to the industries that AdvanceQuip operates in and is interested to see how they have changed over the past decade.


Muir says that he is looking forward to immersing himself in the industry, building relationships and leading AdvanceQuip through the next exciting growth phase.

Posted on Thursday 11th April 2019

Colin Muir Appointed General Manager of AdvanceQuip



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