It’s a side-effect of having trucks with an eyecatching livery that RAC Group director Andrew Boyhan finds amusing.
“We’ve only got 15 or so trucks….but the fact that they look good and they’re out there working all the time, people think we’ve got hundreds of them!”
RAC is a Christchurch-based company specialising in civil construction work and road transport – heavily involved in the post-earthquake rebuild, infrastructure development and new residential and commercial developments.
Last year, after getting-by with a fleet of secondhand trucks for its first eight or nine years, the company bought its first new trucks – a pair of DAF CF85 truck and trailer tipper units.
It decided that to mark this new-truck milestone, it would upgrade and improve its relatively plain truck livery – a stylish but simple RAC logo in orange, on white cabs.
The RAC directors – with input from transport manager Spock O’Donnell – decided to bypass signwriters for the redesign, opting instead for a dedicated creative design team.
As Boyhan relates, the company hired Marc Wilson’s MMW Design to come up with something memorable – the result shown to great effect on the DAFs, which earn RAC the honours as this month’s finalist in the PPG Transport Imaging Awards.
The result takes in an orange RAC, angled on the doors of the mostly-white cabs (with orange bumpers), above a giant tyre tread print – also in orange.
Things are pretty much reversed on the Transfleet tipper bodies and trailers – the bodies in bright orange, the RAC logo in white and the tread prints in silver. Simple….but damn eyecatching!....
PPG TRANSPORT IMAGING AWARDS
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