A bounceback to record-breaking new truck sales levels in October – after fading in the previous two months – has the market on target for an alltime record 2018 total.


With two months’ sales to come, the overall market (4.5 tonnes GVM and over) was at 4414 – making 2017’s 5209 best-ever annual benchmark looking likely to be beaten.


The 449 trucks (4.5t and above) registered in October was a new record – 2.3% up on the same month last year, while the YTD total at the end of the month was also a new benchmark, 1.4% up on 2017.


Says analyst Robin Yates, whose Marketing Hand consultancy prepares this report for New Zealand Truck & Driver: “These may be small improvements – but, importantly, they’ve reversed the downwards trend following the mini slowdowns in August and September.”


And the trailer market, while 21 units behind the best-ever October (in 2014), was still ahead (albeit by just two units) of the same month last year – also putting it well and truly on track for a record 2018.


October’s 146 trailer registrations pushed the year-to-date total out to 1458 – 13.6% ahead of last year’s recordbreaking market.


Yates points out that the trailer market “traditionally has a strong finish to the year – so, with two months to go, the alltime full-year record of 1577, set last year, should easily be beaten….possibly even by the end of November!”


In October’s 4.5t to max GVM truck market, things returned to a more established norm after September’s market-leading 127 from FUSO – with Isuzu notching-up its sixth 100-plus month for the year, with 116 registrations, according to official NZ Transport Agency data...




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