Patchell Industries has made a key appointmentwith Mitch James moving into the North Island sales manager position from early June.

Mitch is based in Rotorua and is responsible for new trailer sales across all industry sectors as well as coordinating the upgrade and servicing needs of customers with existing Patchell products.

He will work alongside national sales and marketing manager Glenn Heybourn.

Mitch brings a broad range of transport industry experience to the new role after working as a milk tanker driver from 2012 and then moving into retail truck sales in 2018 with  CAL Isuzu and then at Penske NZ.

“We are really excited to have Mitch join the Patchell Group in this new role for the company,” Glenn says.

“Insuring we are in front of our loyal existing clients is really important to us but equally finding new ones to join the Patchell family is just as important.

“With over 52 years of experience providing quality equipment into the heavy transport sector the Patchell Group of Companies is looking to the next 50 years and insuring we have young and talented people such as Mitch to be part of that journey is key to continuing to keeping the Patchell Brand as one of the leaders in the market.”

Mitch says representing the Patchell brand is an exciting opportunity.

“The first three or four weeks have been a learning curve and I’ve been able to spend some time in the workshop to see the cool work they do in there,” Mitch says.

“There’s a fair bit to learn about with such a big range of product, as well as understanding the different ways our customers use the products,” he says.

“It’s not just the product that has impressed me. It’s been good to discover that clients are excited to open the door when you turn up wearing a Patchell shirt,” Mitch says.