Speaking at a business briefing recently, Hino President and CEO Richard Emery has expressed confidence in the Japanese manufacturer’s future in Australia, despite the dynamic global environment.

“Despite the obvious short-term global uncertainty, we believe the Australian economic outlook remains positive with steady long-term growth through to 2030 – having said that, market conditions are likely to remain subdued through 2026, with growth now likely delayed until early 2027,” said Mr Emery.

While there was some initial momentum earlier in the year, recent global factors have tempered this outlook, with the market forecast to remain relatively flat this year before returning to steady, long-term growth.

Mr Emery expects Hino Australia’s core market (trucks under 500hp) to stabilise in 2026 before returning to steady, sustainable growth by 2030, following COVID-driven peaks and subsequent Euro 6 supply-driven troughs.

“Our 700 Series heavy-duty range is gaining strong momentum driven by improved supply, a compelling value proposition and an expanded model range,” said Mr Emery.

“Hino is well-positioned with our Euro 6 emissions-compliant 300 Series 150hp diesel light-duty models available to order now, and the high horsepower and crew cab options arriving in the middle of 2027. 

“We are also increasing our range of Built to Go products over the next 18 months, starting with a 300 Series Hybrid Electric Tipper, which will be on sale in Hino dealerships nationwide from June.

The 300 Series Hybrid Electric light-duty truck remains a strong focus for Hino and for its customers who can reduce fuel costs by as much as 24% in Wide Cab variants and 22% in Standard Cab models. 

“Higher diesel prices have further highlighted the strong value proposition of our 300 Series Hybrid Electric versus its diesel equivalent – it will compound further when we introduce our Euro 6 diesels in the middle of the year as they will have an associated price increase,” said Mr Emery. 

“2025 was a record year for Hino Hybrid Electric with a 24% increase compared to 2024 – we expect 2026 to be even stronger,” continued Mr Emery.

“Completing our range is our 500 Series medium-duty trucks which will be on sale from July, and arriving in dealerships in early 2027,” said Mr Emery.