Double Coin Imaging Awards

For 20 years, Don Wilson drove and ran green trucks for Pukekohe-based fresh produce growers Balle Brothers – helping the company diversify into livestock transport.
Even when the livestock operation was spun-off into a separate company – Balle Brothers Livestock Transport – the trucks stayed in exactly the same laurel green/asparagus green Balle Bros colours.
So when that was replaced by a new company – with a new name, a new ownership structure (with Don holding a half-share) and a new colour scheme, he came up with some very different ideas for the primary colour on the eight-strong fleet….
And still ended up opting for a lighter shade ... ... 

When three Carter Holt Harvey log truck owner-drivers joined forces back in 1997 to form a company that would become one of the forest owner’s key suppliers, the choice of a colour scheme led to “a good, strong debate.”
The thing is, each of the three founders of Aztec Forestry Transport Developments had different colours! 
Ken Angus, one of the trio, chooses his words carefully: No, he says, the “debate” wasn’t heated – but “yeah, it was ‘character-building.’ ” 
It was actually a two-way discussion – between Angus and Aztec business partner Peter Phillips – with co-founder Steve Seg... ... 

It’s the trucking equivalent of wearing your heart on your sleeve – showing your love to the world.
In this case, it’s a matter of Milton transport operator Laurie (Ferg) Ferguson revealing his true feelings for the Highlanders Super Rugby team.
Proudly painting his trucks in the colours of his favourite team just came naturally for Ferg. As he says, when he went out on his own 16 years ago, choosing the livery “wasn’t difficult.”
Just as the Highlanders adopted the colours of the three provincial teams it encompasses – the blue of Otago, gold of North Otago and Southland’s maroon – he simply adopted the blue as the ... ... 

Some fleet colour schemes are impossible to miss...they’re in your face to the max.
Others are more subtle, less spectacular at a casual glance – but incorporating some clever graphic design elements.
And in the case of Palmerston North-headquartered Higgins Concrete, this month’s finalist in the PPG Transport Imaging Awards, you can also throw in a fascinating back story.
As a standalone entity, the company is a very young one, dating back only to the sale of the Higgins Group to Fletcher Building, early in 2016. 
However, the deal didn’t include the concrete division and the Higgins family’s real estate holdings – and one... ...