Double Coin Imaging Awards

 


Double Coin Imaging Awards -


Now here's a dramatic colour scheme transformation. From a distinctly, umm...interesting treatment dominated by a salmon shade….
To a stunning combination of black, red and grey – featuring curved and feathered stripes (which, from that description should be messy-as, but emphatically isn't) – that makes Onehunga-based Rock and Rubble a very worthy finalist in the PPG Transport Imaging Awards.
The trigger for the visual turnaround in the livery of the company, which provides cleanfill removal and tipping services in the Auckland region, was the recent expansion of its fleet.
It was a marked departure from the four-year-old company's way of doing bu... ... 


Double Coin Imaging Awards -


Fleet colour schemes often derive from a design chosen originally for its visual impact, and subsequently modified in an evolutionary fashion. 
Less frequently, the choice of colours and layout is dictated more by the company's business history – as is the case with Mainfreight-owned Chemcouriers, this month's finalist in the PPG Transport Imaging Awards.
A Mainfreight spokesperson explains how it began: "Chemcouriers was originally a joint venture between five chemical industry clients of Daily Freightways and Daily Freightways itself, set up in the late 1980s to establish a dedicated route service for dangerous goods. 
"At the time, several incident... ... 

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