Double Coin Imaging Awards -
What happens when one iconic regional transport company is taken over by another – both of them with well-known names and standout colour schemes?
Does the new owner keep the name and the colour scheme of the company it’s purchased…
Or does it rationalise things – gradually phase out the acquired name and livery, absorbing the operation into its
own business?
That question arises with Wairarapa Livestock Transport and its electric blue trucks, with their sharp red, silver and white stripes.
It’s a good-looking livery that’s been a common sight on roads and farms in the Wairarapa for 40 years – the colour scheme staying largely unchanged through a co... ...