Double Coin Imaging Awards -
When towing company boss Brooke Bartle decided he needed a new colour scheme for his towtrucks, he had to do it quickly: His next truck was already in the paint shop!
It was five years ago – and Bartle, managing director of Rotorua Towing Services, Big Rig Rescue and Taupo Towing Company, had just sold his interest in Auckland-based Ace Towing to brother Che.
The Bartle family originally started out with just Rotorua Towing, running blue trucks. However, they’d subsequently bought Ace….which had yellow and white trucks – so the Rotorua Towing trucks (and the Taupo Towing trucks) were switched to the same branding.
On selling out of Ace, Brooke decided to change the R... ...