Double Coin Imaging Awards

 


Double Coin Imaging Awards -


Running a fleet of trucks was, definitively, not what Aucklander Mark Geor's business was all about.
Rock and Rubble was established in late 2015 to provide cleanfill removal and tipping services in Auckland – with MD Geor opting to rely primarily on contracting other companies for its cartage needs.
"Initially, trucks were a no-go, given that we were trying to expand – and still are to some degree," he explains. 
"But, obviously, the bigger we got, the more they became a necessary evil – as I put it!"
After a relatively low-key involvement – with a little 4x2 Isuzu and a secondhand Scania, their company branding limited to a black and whi... ... 


Double Coin Imaging Awards -


Some fleet colour schemes are so bold and complicated you can't help but notice – and, generally, admire them. 
Others take a more subtle approach. Seen from a distance they're good-looking...but it takes a closer examination to uncover a depth of visual balance and understated detail that makes them really noteworthy.
This month's finalist in the PPG Transport Imaging Awards, Pukekohe-based Northchill, falls very much into this latter category. 
At first glance its livery seems quite simple – a base white with green chassis, guards and lower cab, two sets of ruler-straight dual grey stripes running horizontally at mid-cab level, with similar sets cro... ... 


Double Coin Imaging Awards -


Looking at older photos of Waimea Contract Carriers trucks and comparing them with their current counterparts offers a fascinating glimpse of how trucking fleet colour schemes evolve. 
The primary colours from more than 30 years ago remain: Teal green and yolk yellow over a base white….but the green has morphed from a flat finish to metallic, and the yellow now plays a less dominant role. 
And in the past decade, new colours have been added – charcoal/gunmetal, a silver that's almost chrome, a lighter teal, plus black keylines. It's a mixture that sounds like it could have ended up as a real dog's breakfast...yet it works. 
The latest additio... ... 


Double Coin Imaging Awards -


Longtime Wairarapa transport operator Fred Burling reckons it was quite simple – the process of coming up with Burling Transport's distinctive red, white and yellow livery.
It started out as just red and white – back when he started the company more than 50 years ago: "Oh, they were just the colours I wanted to use – so that was it." 
He'd bought the carrying side of the "Baileys topdressing outfit" in Masterton – taking over "about three" petrol-engined Commers. 
"They were grey, some of them." He had them repainted, with white cab roofs, white guards and front bumpers – and red in between.
When he bought out another Wairara... ... 

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